New Release · The “Unleash Yourself” Set
Wear your
potential.
Premium men's underwear with a story in every design. A daily reminder of who you're becoming.
Every set contains
The B.BOLD Boxer — premium, full release artwork
The Credo Card — metal, engraved
The Bastion Bag — faux suede, drawstring
The Victory Vial — refillable, engraved
500 sets. Made once. Never again.
01Free shipping in the Netherlands
02First-wear promise — love it or get your money back
03New releases throughout the year
I — Why we exist
Most men wait. For confidence. For permission. For the right moment. B.BOLD is for the men who stopped waiting.
The world reminds men of their failures every day. Almost nothing reminds them of their potential.
So we made something that does. The most private thing you wear, the first thing you put on. A reminder only you need to see.
The ritual
Before the phone.
Before the mirror.
Before the world.
Where the reminder comes from
Stories older than us.
Every reminder starts with a story we didn't invent: myths, legends, folklore and parables that lasted because their lessons still hold. We don't rewrite their meaning. When we make a story our own, we tell you.
The stories aren't ours. The lessons are yours.
II — The first release
Unleash Yourself.
A sea god versus the deep
Every man faces the deep.
The doubt that pulls you under. The fear that grows while you wait for calmer water.
The sea god doesn't wait. He rises into the storm and takes command of it — a god of the sea against a creature from the deep, two legends brought into one fight on purpose. Our own myth.
The thing you keep avoiding is the thing that makes you.
The sea god
Mastery over chaos
The Deep
Fear and adversity
The ocean
Life's uncertainty
The Credo
“True strength is forged by indomitable will.”
III — Inside every release
Four pieces.
One reminder.
01
The B.BOLD Boxer
What you wear
Ultra-soft pin-hole fabric with stretch, a plush microfleece waistband and flatlock seams. The full release artwork on the front, back and waistband. The first thing you put on.
02
The Credo Card
What you believe
A metal card engraved with the credo of the release: the principle it stands for. Keep it in your wallet, where you'll see it every day. Every release brings a new credo, so each card you own adds to the set.
03
The Bastion Bag
What you carry
A faux suede drawstring bag designed around the release theme. It keeps your set together — at home, on the road, wherever the day takes you.
04
The Victory Vial
What you walk out with
A refillable 5ml metal perfume atomizer, laser-engraved with the B.BOLD logo and the release title. Comes empty — fill it with your scent. The final move before you walk out the door.
IV — Made once
500
sets. Then it's gone. For good.
Every release brings a new story, and every piece changes with it: new artwork, a new Credo, a new bag, a new engraving. Collect them all, or miss one forever.
Maximum 4 sets per order, so more men get the chance to own one.
Coming next
Battle Within.
The Credo: “What you feed your mind, you become.”
A new story. A new set to collect.
The first-wear promise
Wear it. If it isn't the best underwear you've ever worn, keep it — and we'll refund you.
V — Straight answers
Before you decide.
What exactly is a release?
One design and one story, delivered as a complete set: the B.BOLD Boxer, the Credo Card, the Bastion Bag and the Victory Vial. New releases follow throughout the year. You can order up to 4 sets at a time. Need more? Email info@daretobbold.com.
Will Unleash Yourself come back?
No. Each release is made once. When all 500 are gone, the design is retired.
What is the Credo Card for?
It carries the credo of the release in a form you keep on you: a daily reminder in your wallet. Every release brings a new credo, so over time your cards become a set to collect.
How do I choose my size?
Unleash Yourself comes in S to 2XL. Open the size guide to find your fit. Need XS or 3XL? Use ‘notify me’ on the product page — it tells us whether to add your size to the next release.
What if it's not right for me?
You're covered by the first-wear promise. If it isn't the best underwear you've ever worn, keep it and we'll refund you.
One of 500
The man you're becoming starts tomorrow morning.
Every release makes you a member of the B.BOLD Brotherhood — men who chose the harder path, and wear the reminder.
One for you. One for a man who needs the reminder. Every set arrives complete and ready to give.
Be Beyond Ordinary. Live Daringly.